We’re all bombarded with healthy claims about the latest ‘super food’ but what are these so called superfoods and are they so super? 

I say ‘so-called’ because there is no official definition of a "superfood" and the EU has banned health claims on packaging unless supported by scientific evidence. But as we all know, that hasn't stopped many food brands from funding academics to research the health benefits of their product.

What are superfoods?

We’re all bombarded with healthy claims about the latest ‘super food’ but what are these so called superfoods and are they so super? I say ‘so-called’ because there is no official definition of a "superfood" and the EU has banned health claims on packaging unless supported by scientific evidence. But as we all know, that hasn't stopped many food brands from funding academics to research the ...

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