It’s no secret how much I love Arbonne.
Having launched in the eighties, Arbonne is one of the first ever green beauty brands.
But what I believe what makes them so special is their founder, a man called Petter Morck. He wasn’t just interested in amazing anti-ageing formulations, he wanted a company that treated its people well and was built on an ethos of giving back to the community.
Petter story is very interesting – he was working for a skin care brand in Norway when he realised that the company were adding more and more toxic ingredients to their formulations. He had a big heart and exceptional values. Values which still exist in the company culture today.
After doing a little digging I discover that Petter knew he didn’t want to represent products that could make people sick, so he struck out to develop something new. He really was a pioneer in his time and was probably looked upon as a bit strange (as is often the case with those who have revolutionary ideas). Today we see his ethos of pure, safe and beneficial products as concepts which are sought after and are leading other health and beauty brands.
After setting up on his own, Petter gathered a group of fellow scientists together and began working on the first ever Arbonne anti-ageing line. When the products were ready to go to market, Petter wanted to launch them in the United States.
It was a clever idea - It was the early eighties and the women’s movement was in full swing and America women were some of the most independent and ambitious in the world. Although I like to think us Brits could have given them a run for their money!
These women were ready for an opportunity to be self-sufficient and have successful business careers and support themselves and their families. Petter was looking to create a legacy with Arbonne, not just for his family, but for others too.
That’s why he chose the direct-selling business model. By empowering women with a business opportunity he was opening doors and allowing women the chance to better themselves, all while ensuring that his pure Arbonne products wouldn’t languish on department store shelves next to toxin-laden brands. Instead, they’d be shared and ‘educated out’ by passionate women who were already using the anti-ageing line and getting incredible results.
“When you make women millionaires, you change the world” – Petter Mørck
The Brand Today
The brand has come a long way since its birth in 1985. It is now in seven countries: the USA, Canada, the UK, Australia, Poland, New Zealand and Taiwan and Petter has helped thousands of women become wealthy and take control of their finances, which is testament to the effectiveness of the products he developed.
What I find particularly interesting is that all the money that a corporation would normally spend on expensive advertising and marketing, Arbonne pours back into the products and the people who sell them, the consultants, meaning you can buy an ultra-premium brand at a high street price.
And it’s definitely worth noting that Arbonne is not only a brand which attracts women, lots of male entrepreneurs around the globe have built successful Arbonne business too. Thankfully, beauty has never been seen as primarily an industry for women – all the big fashion and beauty brands have had men at their helm!
Now, the genius behind Arbonne’s formulations is Senior Vice President of Product Development, Dr Peter Matravers. He has more than 30 years of skin care experience, including 13 years as VP of Research and Development at Aveda (those are some impressive credentials).
What’s special about the way he formulates is that he blends leading technology with influences from traditional Chinese medicine and Ayurveda to create powerfully skin-nourishing products.
Arbonne products are safe, nontoxic and committed to being eco-friendly. Vigilant about the newest research regarding chemicals they proactively search for the purest, most unadulterated botanical ingredients from natural sources.
It’s all part of Arbonne’s pure, safe and beneficial ethos, which leads me to their Ever Green Commitment…
Arbonne is a conscious company that wants to do good by people and the planet and they’re always striving to improve:
“We are constantly looking for ways to not only minimise our impact on the earth, but to leave it better than we found it. Our green initiatives span sourcing, manufacturing and operations, lightening our carbon footprint with each step forward. Taking the lead in our industry, virtually all of our product shipments are certified carbon neutral. Working together, we grow greener every day.”
And this is why I love Arbonne as a brand; it has such a rich history of being kind to the planet, kind to our skin and helping people around the globe to better themselves.
If you want to know more about Arbonne, its products, or working for Arbonne – then please get in touch with any questions or even just for a friendly chat!